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What is Media Training?
Media training prepares clients for interviews on TV, radio, online and print media. The training is carried out by broadcast journalists, who have extensive experience in TV news and other kinds of programming.

Who could benefit from Media Training?
This ranges from those who have been invited to make a media appearance or are interested in doing so to anyone whose job role entails meeting the press on a regular basis or fielding media enquiries.

Why Media Training?
Facing the media can be daunting so depending on how you communicate your message, it can impact positively or adversely on your organisation or you as an individual. Knowing how the media works and feeling confident and capable is a great starting point from which to handle challenging situations and deliver your message effectively to the media.


What are common mistakes people make?
These are many and varied but include the following: being ill prepared; using ineffectual language; saying too much; poor body language; becoming frustrated or angry with a persistent line of questioning and freezing in front of camera.

What will your Media Training session consist of?


  • Important questions you should ask before agreeing to an interview

  • Understanding the journalist’s approach

  • Different interview formats

  • Identify and develop your own key messages

  • Strategy to help you communicate what you want to say

  • Getting your message across clearly

  • Anticipate the most difficult questions

  • Interview practise and filming of a mock interview

  • Play back of your interview and constructive analysis

  • Preparing you to deliver effective interviews for print, radio, television and online

  • Understanding broadcast jargon

  • Live versus Recorded 

  • Helping you deal with nerves

  • The importance of body language

  • Visual presentation for TV

  • Voice tips

My media training team is based in London but we are happy to run courses in Britain or overseas in small groups or one-on-one. Our clients range from solicitors and business professionals to educators, charities and the fashion industry.

From managing an interview with a local radio or newspaper reporter to a high profile journalist on TV, preparation is the key. When giving an interview to a journalist you have just one chance to get it right. We prepare our clients for this moment.


We can help build your confidence and assist you to present yourself and your organisation in the best possible light, whilst targeting your message to an appropriate audience.


As a team of experienced TV and radio professionals with more than 20 years industry experience, we are happy to bring my skills of broadcasting into business and help you achieve clarity in your communication.


We provide bespoke training courses tailoring each session to suit your needs, your budget and your location. Whether you are an individual or a team or whether it is your first time giving an interview or you want a refresher course, feel free to email us with details of your requirements or request a call back. Contact.



"Samina led two media training sessions for our founders within the UCL Hatchery programme and the feedback we got was overwhelmingly positive. Her communication is effective, to the point and with enough information to get anyone prepared for communicating with the media industry and to be able to give effective media interviews. We will be using her again and I fully recommend her services."


Alex Isevski
Entrepreneurship Advisor, UCL Innovation & Enterprise


"I recently asked for Samina's services in creating a webinar for my business at Harleen Mclean Interiors. She watched a recording of me and gave me 4 tips that immediately had me convert from a good webinar with information to sales! I highly recommend using Samina to improve presentation skills with her media training services."

Harleen Mclean
Biophilic Designer

''Samina’s extensive experience and knowledge of media inspired a lot of faith in me. She’s very professional and friendly, and challenged me in the right amount helping me reach a higher level of confidence, ahead of my radio interview. She made it interesting and was present and engaged at all times. I learned a lot from the session. Would most definitely use her again.''


Xavier Bonfill-Cardona
Integrative Psychotherapist

''I had to give my first TV interview at short notice and found Samina to be very knowledgeable, helpful and encouraging. Her training is focused and bespoke and I have no hesitation in recommending her.''


Susha Chandrasekhar

Board Director/Trustee The Fawcett Society

''I received one-to-one training from Samina, in preparation for radio and magazine interviews, which was invaluable. She skillfully provided me with tools to deal with the media and manage challenging questions from journalists. She is approachable and has an encouraging style, which put me at ease, and I cannot recommend her highly enough.''

Sonia Au-Yeung
Creative Director, Eucalyptus Clothing

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